What We Do
We Do This By Offering 4 Key Services across talent equity partnerships, integrated & experiential marketing campaigns, strategic partnership introductions & market entry to China.
Explore our services below ↓
01
TALENT
EQUITY
PARTNERSHIPS
With talent partnerships, our work encompasses musicians, podcasters athletes and film and tv stars creating equity for service arrangements with our clients where deep value alignment exists with our companies. We create deliverables that are true to the talent and the brand, that give lift, and help drive the value of the equity each hold.
02
INTEGRATED &
EXPERIENTIAL
MARKETING
We work intimately with the c suites of the largest podcast platform, live events company, music labels and radio network in both the US and the world for our clients.
03
STRATEGIC
PARTNERSHIP
INTRODUCTIONS
We have deep and ongoing introductions to strategic partners from seed stage through M&A that aid distribution while driving revenue. Depending on the client’s needs these range from HNW’s, family offices, venture, growth funds, strategic capital, M&A, and IBs focused on taking companies public.
04
MARKET
ENTRY
TO CHINA
China has 500M mobile-savvy millennials, obsessed with Western brands and wellness, a market too large an opportunity to ignore. With extensive and ongoing time in-market, we work with best-in-class partners that give access to and implement a full spectrum of market entry services. These include incorporation, banking, tax, and accounting set up, cross-border logistics, performance marketing, managing growth, and getting capital out of the country.
01
TALENT EQUITY PARTNERSHIPS
With talent partnerships, our work encompasses musicians, podcasters athletes and film and tv stars creating equity for service arrangements with our clients where deep value alignment exists with our companies. We create deliverables that are true to the talent and the brand, that give lift, and help drive the value of the equity each hold.
02
INTEGRATED & EXPERIENTIAL MARKETING
We work intimately with the c suites of the largest podcast platform, live events company, music labels and radio network in both the US and the world for our clients.
03
STRATEGIC PARTNERSHIP INTRODUCTIONS
We have deep and ongoing introductions to strategic partners from seed stage through M&A that aid distribution while driving revenue. Depending on the client’s needs these range from HNW’s, family offices, venture, growth funds, strategic capital, M&A, and IBs focused on taking companies public.
04
MARKET ENTRY TO CHINA
China has 500M mobile-savvy millennials, obsessed with Western brands and wellness, a market too large an opportunity to ignore. With extensive and ongoing time in-market, we work with best-in-class partners that give access to and implement a full spectrum of market entry services. These include incorporation, banking, tax, and accounting set up, cross-border logistics, performance marketing, managing growth, and getting capital out of the country.
Active Roster
CLEAN PET FOOD
#1 millennial clean pet food line. #1 at Sprouts and Thrive Market
FOOD & BEVERAGE
Award-winning, chef-driven cuisine at the world’s very first plant-based food hall
FOOD & BEVERAGE
#2 kombucha brand with 80% of the category growth
BETTER FOR YOU BEVERAGE
#2 selling at Coachella
behind Heineken
WELLNESS SUPPLEMENTS
The proof is in the poop – optimize gut health (and more)
FOOD & BEVERAGE
#1 selling vegan brand at Bank Of California stadium
FOOD & BEVERAGE
Vietnamese coffee thats strong, yet sweet (like Vietnamese moms)
FOOD & BEVERAGE
Offensively delicious gluten-free & vegan cereal shaking up the cereal aisle
FOOD &
BEVERAGE
Award-winning, chef-driven cuisine at the world’s very first plant-based food hall
- GREG ASHLOCK, PRESIDENT, INFLUENCER NETWORK OF IHEART MEDIA
★★★★★
"Deep connections within the better-for-you market"
“When we kicked off our wellness initiative, TWA was one of the first partners we contacted to build out the program and connect with the leading brands in the industry. Our burgeoning relationship with Health-Ade is a perfect example of this alliance and speaks to TWA's deep connections within the better-for-you market.”
★★★★★
"Carving out a unique space"
“It's been awesome to see TWA grow and utilize their worldwide network to amplify brands from global scaling to strategic partnerships. They are carving out a unique space at the perfect time with their deep understanding of the category and the capital landscape.”
- ARA KATZ, CO-FOUNDER & CO-CEO OF SEED HEALTH
Testimonials
"DEEP CONNECTIONS WITHIN THE BETTER-FOR-YOU MARKET"
★★★★★
“When we kicked off our wellness initiative, TWA was one of the first partners we contacted to build out the program and connect with the leading brands in the industry. Our burgeoning relationship with Health-Ade is a perfect example of this alliance and speaks to TWA's deep connections within the better-for-you market.”
- GREG ASHLOCK, PRESIDENT, INFLUENCER NETWORK OF IHEART MEDIA
"Carving out a unique space"
★★★★★
“It's been awesome to see TWA grow and utilize their worldwide network to amplify brands from global scaling to strategic partnerships. They are carving out a unique space at the perfect time with their deep understanding of the category and the capital landscape.”
- ARA KATZ, CO-FOUNDER & CO-CEO OF SEED HEALTH
HEALTH-ADE PARTNERS WITH RYAN SEACREST TO BRING KOMBUCHA TO EVERY FRDIGE IN AMERICA
The media mogul and long-time Health-Ade Kombucha lover is partnering with the company as a brand advocate to share the benefits of kombucha with America and encourage people to swap their sugary sodas for Health-Ade, a satisfying alternative that packs a probiotic punch.
WOLFIE'S HOT CHICKEN COLLABORATES WITH PARAMORE ON EXCLUSIVE VEGAN MEAL OFFERINGS
Ahead of Paramore’s two night run at LA’s Kia Forum, the band is releasing exclusive vegan offerings for concertgoers in partnership with Wolfie’s Hot Chicken. The hospitality company, which more than doubled its projected sales at festivals like Coachella and Stagecoach, offers 100% plant-based comfort food that is accessible, affordable, and helps save the planet.
VEGAN CELEBRITY CHEF MATTHEW KENNEY EXPANDS HIS PLANY CITY EMPIRE TO CHINA
The man behind Double Zero, Plant Food + Wine, Besina, New Burger, Make Out and Plant City – whose business spans five continents and 22 major cities – is now embarking on one of his largest projects yet. Teaming up with The Wellness Agency, a firm that helps wellness brands to scale globally, vegan celebrity chef Matthew Kenney is bringing his empire to China.
Press
HEALTH-ADE PARTNERS WITH RYAN SEACREST TO BRING KOMBUCHA TO EVERY FRDIGE IN AMERICA
The media mogul and long-time Health-Ade Kombucha lover is partnering with the company as a brand advocate to share the benefits of kombucha with America and encourage people to swap their sugary sodas for Health-Ade, a satisfying alternative that packs a probiotic punch.
WOLFIE'S HOT CHICKEN COLLABORATES WITH PARAMORE ON EXCLUSIVE VEGAN MEAL OFFERINGS
Ahead of Paramore’s two night run at LA’s Kia Forum, the band is releasing exclusive vegan offerings for concertgoers in partnership with Wolfie’s Hot Chicken. The hospitality company, which more than doubled its projected sales at festivals like Coachella and Stagecoach, offers 100% plant-based comfort food that is accessible, affordable, and helps save the planet.
VEGAN CELEBRITY CHEF MATTHEW KENNEY EXPANDS HIS PLANY CITY EMPIRE TO CHINA
The man behind Double Zero, Plant Food + Wine, Besina, New Burger, Make Out and Plant City – whose business spans five continents and 22 major cities – is now embarking on one of his largest projects yet. Teaming up with The Wellness Agency, a firm that helps wellness brands to scale globally, vegan celebrity chef Matthew Kenney is bringing his empire to China.